Mining is essential for the future. A future that includes renewable energy, green transport, and smart infrastructure. BHP needed to overhaul the way they communicated so they could authentically connect with their audience and effectively communicate their work and vision for the future.
People are at the heart of BHP. By placing people at the heart of our communications we shifted the focus to individuals, to the characters that make BHP the world-leading brand it is. We changed to a more authentic storytelling approach aligned with culture and the expectations of audiences today. Project Overhaul has started BHP on the path realising their vision of becoming a world-leading brand with brand communications to match.
Work that helps brands grow where audiences are.
